Ways I can provide a promotional mix.
1. I could give out free samples to the first 100 people at a Fairfield basketball game.
2. I could give free samples in exchange for a survey.
3. I can make posters for the campus.
One type of print media I could use would be to have an add in the newspaper. Next, I could have an add in a magazine. I could send out direct mail to every student. Also, I could creat signs or posters to be hung up in all the stadiums and around campus.
I priced my drink by looking at what the price of other drinks of similar size were priced at. I realized that the average was in between one dollar and three dollars.
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Wednesday, November 5, 2014
Tuesday, November 4, 2014
Sports Drink Project
The sports drink I created was The Stag Bag. My college was Fairfield University, and the slogan for my drink was "Grow Your Antler Today."
Three Things I Liked
1. My favorite part of the project was making the drink.
2. Next, I enjoyed researching the college I chose so I could learn more about it.
3. Finally, I had fun creating the label.
Two Things I learned
1. I learned that a lot of thought has to go into creating a product.
2. I learned that a lot of detail has to go into the four Ps.
One Thing I Disliked
1. I disliked not being able to have the same college as someone else.
Three Things I Liked
1. My favorite part of the project was making the drink.
2. Next, I enjoyed researching the college I chose so I could learn more about it.
3. Finally, I had fun creating the label.
Two Things I learned
1. I learned that a lot of thought has to go into creating a product.
2. I learned that a lot of detail has to go into the four Ps.
One Thing I Disliked
1. I disliked not being able to have the same college as someone else.
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